Brand Design Kawaii Art

Kawaii is what I like to describe as “simply-cute-colorful-happiness.” If you do a quick google search it will guide you to much more grander understanding that Kawaii is not only art, but a style and for many a lifestyle.

For me, I follow and create Kawaii characters using real world objects and transforming them into Kawaii.

During a visit at our local sushi restaurant I was inspired to create a Kawaii graphics using a Ramune drink. This lead me to design labels for a drink brand.

My favorite part about this type of style is the ability to convey emotion so quickly. Kawaii, simply-cute-colorful-happiness.

These graphics were created using Procreate. You can find these graphics along with other digital assets in my NFT gallery at OpenSea, click here to view the gallery.

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